I worked as an independent contractor with RBC's Creative Partners, the internal agency within the bank. I primarily serviced the Personal & Commercial Banking, Insurance, and Wealth Management lines of business, and provided ongoing copy support for new retail campaigns, ongoing reports, and internal and external literature for the bank.
My proudest moment working with RBC was developing copy for the International Women's Day campaigns in 2022 and 2023. This campaign was shared globally to the bank's 87,000 employees and displayed on retail locations across Canada.
I also worked on a number of exciting video campaigns and wrote scripts for retail and national videos developed in house by our creative team.
