Prospr is Sun Life's holistic life platform, designed to give clients the opportunity to unify their financial, wellness, and insurance goals. As the UX copywriter for this project, I developed content for all aspects of the user experience, including the onboarding process, centralized dashboard, email campaigns, blog articles, and more. The goal for this project was to maintain a caring and confident voice while remaining playful and light-hearted to appeal to younger demographics.