RBC needed to improve the language of their most popular method of customer interaction: the RBC Mobile App. I worked on in-app copy that supported their younger users by simplifying banking terms, so these usersĀ could learn on the go and engage more meaningfully with the brand and tool.
![](https://cdn.myportfolio.com/f26757d6-6a0d-4511-8473-8d5a631f7ebc/c630c096-648f-4dc1-829d-80fadc24b0f6_rw_1200.png?h=c03741558de9b9c9312a6580e11043a5)